Zoominfo

JULY 28, 2020

At the outset of my tenure at ZoomInfo, for instance, the company had just above 100 employees. On the other hand, five years later, ZoomInfo is rapidly approaching the 1,500 employees mark. In our latest ZoomInfo reorg, we knew the team predominantly needed to adopt COEs. A massive focus for ZoomInfo in 2020 was content.

Enterprise Management 246

Enterprise Management Paid Search Agency Work Management Marketing Management 246

Zoominfo

MAY 28, 2018

But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). So, today we take a deep dive into the average B2B SEO strategy and the ways in which PR strategy plays a role in elevating a brand’s online reputation. Have you optimized your images?

PR 194

PR SEO Marketing & Strategy B2B 194

Zoominfo

OCTOBER 5, 2021

At the outset of my tenure at ZoomInfo, for instance, the company had just above 100 employees. On the other hand, five years later, ZoomInfo is rapidly approaching the 1,500 employees mark. In our latest ZoomInfo reorg, we knew the team predominantly needed to adopt COEs. A massive focus for ZoomInfo in 2020 was content.

Enterprise Management 130

Enterprise Management Paid Search Agency Work Management Marketing Management 130

Zoominfo

SEPTEMBER 4, 2018

Instead, we want to focus on something slightly less talked about: YouTube and video optimization. And—don’t forget to do the same for your old videos if they aren’t already optimized. How to Optimize Your B2B YouTube Channel for Success. How to Bolster Your B2B SEO Strategy With PR. 3. Optimize Each Video.

Youtube 150

Youtube Advertising Channels Optimization SEO 150

SmartBug Media

NOVEMBER 21, 2022

Cision is a PR tool, but it can also serve as an excellent tool for monitoring digital news of target accounts. However, it is expensive, so it is only worth the investment if you plan to use it for PR in addition to ABM campaigns. Optimizely. Google Optimize. DiscoverOrg. HubSpot Insights. Salesforce. OrgChartHub.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Zoominfo

OCTOBER 4, 2018

By now, you’re most likely aware that search engine optimization is a key part of your digital marketing strategy. From there, a brand manager defines and implements a branding strategy across all marketing functions, from content creation to design to PR. SEO Strategist. 93% of online experiences begin with a search engine ( source ).

Work Management 187

Work Management Paid Search Agency Marketing Management Zoominfo 187

Zoominfo

SEPTEMBER 17, 2018

The podcast is hosted by search engine optimization experts with more than 13 years of experience helping and training marketers all over the world. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Zoominfo

SEPTEMBER 10, 2018

We’ll keep running with the hiking example—your competitor’s blog post, the one not optimized with LSI keywords, doesn’t provide enough context for Google to determine exactly what the company is all about. 3. Optimize your content accordingly. LSI optimization in action! Image Optimization : Don’t forget your images!

Keywords 133

Keywords Long Tail Marketing Zoominfo SEO 133

WebMarketCentral

JANUARY 5, 2009

Make sure the Management Team page on your company website is optimized for your name. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Tags: Interactive PR Web 2.0 Use the domain to build a professional website (e.g., Social Tagging SEO Practice.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

SmartBug Media

MARCH 10, 2020

Cision is a PR tool, but it can also serve as an excellent tool for monitoring digital news of target accounts. However, it is expensive, so it is only worth the investment if you plan to use it for PR in addition to ABM campaigns. Optimizely. DiscoverOrg. HubSpot Insights. Everstring. Ad Targeting. HubSpot CRM. Nutshell CRM.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Zoominfo

NOVEMBER 7, 2019

SEO Strategist By now, you’re most likely aware that search engine optimization is a key part of your digital marketing strategy. From there, a brand manager defines and implements a branding strategy across all marketing functions, from content creation to design to PR. 93% of online experiences begin with a search engine ( source ).

Work Management 100

Work Management Paid Search Agency Marketing Management Marketing & Strategy 100

Zoominfo

AUGUST 2, 2018

If you’re new to the ZoomInfo blog—welcome! Leverage a CRM and Your Creativity for Data-Driven PR. Search engine optimization (SEO) is not a new concept – but, since its start, it has only grown in importance. Or contact ZoomInfo today to learn how our people information database can help your business grow!

B2B 100

B2B Buyer Personas Zoominfo B2B Sales 100

Zoominfo

JULY 30, 2018

But in our digital era, every modern content marketer must understand the basics of search engine optimization. Keep in mind, the optimal length of a title tag is between 50 to 60 characters longs. For additional SEO lessons, check out the following blog posts: How to Bolster Your B2B SEO Strategy with PR.

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180

Rev

JANUARY 18, 2023

Well, you could find it by studying things like a company’s website, job postings or messaging from PR campaigns. Step 4: Test, analyze and optimize You’ll want to regularly test, analyze and optimize your demand generation strategies to ensure it’s achieving the desired results.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

WebMarketCentral

DECEMBER 8, 2008

These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

accelerate agency

AUGUST 10, 2021

Zoominfo touts itself as having the most GDPR-compliant B2B contact information on the market. . What you get: Sales Hub provides several tools to optimize your sales team. Semrush brands itself as the platform that gives you everything you need to optimize SEO and digital marketing all in one place. And they’re not far off. .

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

accelerate agency

FEBRUARY 16, 2023

ZoomInfo Zoominfo touts itself as having the most GDPR-compliant B2B contact information on the market. What you get : Sales Hub provides several tools to optimize your sales team. Semrush Semrush brands itself as the platform that gives you everything you need to optimize SEO and digital marketing all in one place.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

ZoomInfo Zoominfo touts itself as having the most GDPR-compliant B2B contact information on the market. What you get : Sales Hub provides several tools to optimize your sales team. Semrush Semrush brands itself as the platform that gives you everything you need to optimize SEO and digital marketing all in one place.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

OutboundView

SEPTEMBER 20, 2018

This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business. B2B Marketing and Sales teams need to be testing things like outbound marketing, paid advertising, PR, events, etc. Best case, your buyers are on one of the subscription services such as Zoominfo or DiscoverOrg.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34