Industrial Marketing Today

JUNE 19, 2018

Engineers and technical professionals know how to opt out and have much higher expectations from vendor emails. It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated email spam-filtering methods. This is only a content summary.

Email Marketing 63

Email Marketing Opt-out Click Rate Opt-in 63

Industrial Marketing Today

SEPTEMBER 1, 2011

If you are using an outside email service provider (ESP), at the very least, they should provide automated subscription management – one-click opt-ins and opt-outs, manage hard and soft bounces and suppress “do not contact” names so you don’t accidentally email them again. Check any rented list against your house list.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

MAY 22, 2011

Mobile marketing is strictly opt-in, far more than regular permission-based email marketing. And it goes without saying – measure, track, refine and repeat to get the most out of your mobile marketing strategy. Integrating mobile into your existing email marketing strategy is a very good idea.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Industrial Marketing Today

NOVEMBER 16, 2009

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. However, for email marketing to be a true driver of sales, your need something even more valuable and every email that you send out should have it. What is it?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

MAY 6, 2011

BTW, I found out about the study from a discussion posted on a LinkedIn group called Automation & Control Engineering. However, 44% of the 30-39 year-old group opted for this option, compared with 28% of the 40-49 year-old group and 37% of 50-59ers. Yup, social media does work in the industrial sector, sometimes.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

APRIL 26, 2011

Otherwise you will continue to see declining open and click through rates, increasing number of opt outs and SPAM complaints. Whenever you are tempted to use “batch and blast” emails, stop! Instead, incorporate some form of dynamic content. Where can you find the tools for dynamic content?

Relevance 60

Relevance Marketing Management Marketing Automation Services Lead Ranking 60

Industrial Marketing Today

DECEMBER 15, 2011

See my post “How to Coax Content Out of Engineers” ). Video production is one area where I have found more manufacturers opting for DiY videos to avoid the high cost of outsourced production. You may require the help of a professional copywriter to interview engineers and other subject matter experts to get the core ideas.

Paid Search Agency 60

Paid Search Agency Trends Content Marketing Companies 60