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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan. Here’s how to use earned media in content marketing: Do you have an opposing opinion to something you’ve read? Write a rebuttal.

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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Of course, I could've trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the "best, most effective" options available. Enter: P2P marketing. And P2P marketing, a form of word-of-mouth marketing , isn't new.

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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. What is your opinion about using content marketing to engage with engineers? I know it’s Emerson again.

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

She shares tips for weaving yourself into the local fabric, opinions on the emerging remote workforce, and success stories in marketing all kinds of regional businesses. What’s your favorite social media platform? I am not a media buyer. Have FOMO when it comes to your local content marketing?

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23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Social media is such a weird place that it can amplify anybody. There’s a corollary phenomenon that is also disturbing, which is, social media can amplify anybody. Blake Emal : Right, yeah, it’s kind of hard to sift through… Social media just makes it so easy to put out information.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Social media is such a weird place that it can amplify anybody. There’s a corollary phenomenon that is also disturbing, which is, social media can amplify anybody. Blake Emal : Right, yeah, it’s kind of hard to sift through… Social media just makes it so easy to put out information.