Crimson Marketing

MAY 23, 2013

In case you weren’t able to attend Social Media Marketing World this year, I’ve just found this fantastic breakdown of key takeaways from the event: #1: Prepare for Social Displacement. Online disruption will most certainly happen due to social media. Use signaling. - Use high-arousal emotions.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

JANUARY 16, 2014

For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.” Social media is your best friend when it comes to making “it easy for users to find and share” your content. The post Online Video is The Future of Content Marketing appeared first on.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

SEPTEMBER 26, 2014

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. To better understand the practices of our 500 firms (both average-growth and high-growth), we asked them to rank both their usage of a wide variety of tools. The Big Picture.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

FEBRUARY 23, 2015

These successful players seem to be pulling away from less robust digital brands and gaining further momentum as they build up positive word of mouth on social media.” ” Fully digital buyers use digital tools throughout their entire buyer’s journey (“they complete their purchase online”).

Brand Identity 100

Brand Identity Branding Touchpoints Word of Mouth 100

Crimson Marketing

MAY 1, 2015

The Buying Process is More Social. Social media influence is to the B2B buyer. Social media strategy has evolved to include social selling as a core competency for successful B2B sales, and continued customer engagement, nurturing and prospecting. Your Content Influences the Buying Process.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

FEBRUARY 9, 2015

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . ” Changes in Marketing Speed.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

JULY 31, 2014

Buyers “have endless online and off-line options for researching and buying new products and services, all at their fingertips 24/7.” You understand buyer search needs and you’re highly engaged on your social media marketing channels. . The buyer experience is changing. ” Design.

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100