Customer Experience Matrix

MAY 18, 2007

(Manticore doesn’t mention this, but Eloqua also has some capabilities that Manticore lacks, including direct mail, event management, and online chat. Both products integrate with salesforce.com (and Eloqua with several others). and link these to profiles in salesforce.com.

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120

Anything Goes Marketing

OCTOBER 8, 2007

In a finely tuned closed marketing system, StubHub will save the search engine and keyword query string data to the profile of the people that purchase tickets. If you add a query string to your web links, you can save the query string data to the web profile of the email recipient, if they click through and fill out a form.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

MARCH 13, 2011

Although it may not always yield completed data such as the actual visitors name and title if coupled with a data append and lead qualification service, these can be great ways for sourcing more leads which can be nurtured and then developed into actionable business leads.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40