Remove websites

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Email Sender Name Best Practices for Marketing

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DO: Use your main website domain or a subdomain in the “From” address. For instance, you might have “newsletter@awesomecompany.com” and “coupons@awesomecompany.com” to serve those respective content types. Absolutely need to use a separate domain?

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Marketing Automation for Financial Services Marketers

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Landing Pages and Web Content Personalization Automation tools help you personalize and optimize the content on your website and landing pages to deliver a better experience to visitors while improving campaign results. Are they checking out new credit card options on your website?

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Digital Advertising Terms and Jargon Every Marketer Should Know

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Unlike historical methods of buying ad inventory that involved price negotiations for ad placements on specific websites, ad exchanges enable instantaneous bidding for ad space available across the internet. Ad units describe the specific, standardized spaces on a website or app where ads can be placed. What are Ad Units?

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5 Best Practices for Setting Up Email Nurturing Campaigns

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To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. A monthly newsletter, a regular webinar offer , or even an occasional free whitepaper offer can keep you top of mind with prospects not yet ready to buy. Almost two-thirds of leads aren’t sales ready.

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How Many CTAs Should I Use?

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You’ve likely put in a lot of time, effort, and even money to get your users to arrive on this page, so why would you give them the option to go browse on your website for five minutes and then bounce? What’s more, you shouldn’t include any navigation on these dedicated landing pages.