The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

AUGUST 16, 2016

Visitors to the microsite can click through to learn more about successful campaigns, engage with social media, and sign up to receive a “Brand Olympics” newsletter. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

The Point

SEPTEMBER 23, 2015

That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Point

JUNE 27, 2012

Do you broadcast a monthly newsletter to your database? Make that newsletter or blog the offer in your next campaign, and sell it just like you would any other informational offer like a white paper or Webinar – by promoting the value of the content, and by describing what the reader will learn/gain by becoming a subscriber.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

SEPTEMBER 6, 2011

To reduce overall email frequency, add structure to the ongoing nurturing program, and also drive greater interaction with the database, Spear designed a monthly customer e-newsletter. Critically, the agency recommended archiving all newsletter content in a blog format, hosted in WordPress.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

APRIL 21, 2010

Here are some key features worth noting: * Prominent Subscription Options : visitors can choose to subscribe via email (a monthly compilation of new posts), RSS, or through Twitter. The blog has resulted in one casualty: the Navicure email newsletter.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

The Point

MARCH 3, 2010

Instead of the traditional email newsletter (hopelessly old-fashioned and an enormous hassle to boot), we recommend simply copying blog content once a month into a custom email template.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100