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The 10 most fascinating people in B2B marketing in 2019

Biznology

Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. His company, amusingly named OceanFrogs , offers a wide range of B2B data services, like data enrichment and hygiene, persona development, technographic data and lookalike modeling. All eyes are on Chris’s next step.

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Abandon Your Marketing Automation System!?

LeadSloth

Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. You can create reports and dashboards in Salesforce.com to provide analytics. So there are lots of useful add-ons available at a nominal price.

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The 5 Top Media for Cold Prospecting

ViewPoint

Better yet, but more expensive, is dimensional mail, delivered by an express mail service. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop.

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Best Lead Providers & Lead Generation Tools

PureB2B

A lead provider is a service, tool, or product that you can use to source more leads for your business. NetFactor VisitorTrack. Like Lead Forensics, NetFactor’s VisitorTrack tool identifies companies visiting your website, helping you discover new opportunities from your site traffic. What is a Lead Provider?

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

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The 7 B2B website essentials: What customers want

Martech

Explain your products and services and how they solve business problems. Provide customer service. You can do a look-up by hand or use automated processes from providers like NetFactor. B2B firms typically seek to accomplish some combination of the following with their sites: Be found by qualified prospects. Generate a lead.

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B2B Lead Management Market Heats Up

Online Marketing Institute

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. Again, thanks for the dialogue. The good news?