Customer Experience Matrix

SEPTEMBER 9, 2009

Although social media currently gather under 3% of online advertising, this will surely change as marketers work to find ways to exploit its potential. database marketing, or, more poetically, narrowcasting. Thus, social media present a major threat to search advertising revenues. Today it is represented primarily by television.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Buzz Marketing for Technology

OCTOBER 30, 2008

And whenever someone says I am getting a little to edgy I show them the - ExtendedStay viral video – that usually works. Jeff – Moving the business model from broadcast to a narrowcast model. If I stop creating tension or pushing the envelope - I will be fired. Don't care about the price of media as long as it meets the target CPA.

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

Vidyard

FEBRUARY 6, 2014

Why does this tactic work so well? Work with the data you have, and be smart about what you personalize versus what stays consistent for everyone. Narrowcasting to the extreme Facebook built their Look back videos to be shared, but in reality, they only really care about one viewer – me.

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Vidyard

APRIL 17, 2015

Targeting employees in the accounts-payable space, Taulia narrowcasts their content to appeal to specific goals and needs, as evidenced by their P2P superheroes series: Salman Khan backed up this idea during his day two keynote about the educational videos he created, saying “I wasn’t trying to go viral.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Choozle

JANUARY 23, 2024

Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content. We’ve seen the types of breakthrough productivity improvements that AI-infused solutions can deliver.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Vidyard

AUGUST 2, 2013

Note that if potty humour isn’t your taste, these also work well: sex, babies, bacon and puppies. There are some awesome ways to target your video content through the concept of narrowcasting However, if I still can’t dissuade you from focusing on viral, lets go there. Kmart ships. But you are a marketer.

Viral Marketing 50

Viral Marketing Narrowcasting Video Marketing Youtube 50

Vidyard

JANUARY 19, 2015

Take this video explaining how the Stuxnet computer virus worked: Did you watch it all the way through? If you can get the message across in a few lines of text, working this into a video may be overkill. Do you have the proper resources to make it work for this campaign? All that in 3 minutes! Not sure how to make this happen?

Video Marketing 50

Video Marketing Campaigns Narrowcasting Viral Marketing 50