multivariate Personalization Related Topics 
Customer Experience Matrix
APRIL 13, 2017
Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. Monetate last week announced its latest enhancement, a machine-learning-powered “intelligent personalization engine” that supplements its older, rules-based approach. and now also in Europe.
Customer Experience Matrix
AUGUST 25, 2016
As used in this Guide, execution may include direct integration with a delivery system, such as adding a name to a marketing automation campaign, sending a list of cookies and instructions to an ad buying system, or pushing a personalized message to a company Web site. This narrows the field drastically.
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Customer Experience Matrix
JANUARY 15, 2010
Nor, come to think of it, did I notice any particular personalization or intelligent targeting on my own return visits to their Web site. Both are useful additions to the vision. But I suspect you could find much more information elsewhere on their site: Autonomy itself doesn’t seem to be conserving its content-creation budget.
Customer Experience Matrix
MARCH 20, 2007
My personal theory is it has less to do with a reluctance to be measured than a lack of time and skills to conduct the testing itself. Tags: web analytics lifetime value multivariate testing customer experience management business intelligence analysis systems customer metrics. And you thought last week’s posts were disconnected.
Customer Experience Matrix
FEBRUARY 27, 2007
I’ve had a series of conversations over the past few days regarding the distinction I made last November between “behavioral targeting” systems and “multivariate testing” systems. Having personally researched Memetrics and Offermatica and taken a close look at the Optimost Web site, I know this is wrong.
Customer Experience Matrix
SEPTEMBER 3, 2012
multivariate tests work. We multiplied our test volume by applying multivariate test designs, which let us use the same contacts in several different test cells simultaneously. But with a multivariate design, you’d create four cells of 5,000 each. Traditionally, you could just run one test comparing two choices.
Customer Experience Matrix
JULY 14, 2009
Integration also makes it easier to coordinate activities such as personalization, behavior-based targeting, and tests. The lead score for each visitor’s interest in each category is the sum of the category scores for all the pages that person has visited. to each Web page or, potentially, to components within a page.
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