Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Write your messaging to the personas and build your lists based on the tags. Have you tried out Flowtown?

Social Media 123

Social Media Work Management Marketing Management Media 123

Lead Liaison

MARCH 14, 2018

It will read exactly as presented in the webinar. And in these last three words, I’m going to touch on the next slide about strategy tools and concepts, I’ll explain that. So we use notes, we use GoToMeeting, record everything, upload it into YouTube, make it unlisted, so that you can just pass out links to people as needed.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Engagio

AUGUST 1, 2019

Watch on YouTube ). And they show, “Look, there are all these marketing touches along the way that kind of led to this, you know, big win.” Jon: And then last but not least, is just the ROI of your marketing programs and using things like multi-touch attribution. Can you answer, I ran that webinar.

Multi-Touch Attribution 66

Multi-Touch Attribution Top of Funnel Trade Show Allocation 66

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. Attribution: “How to Develop Multichannel Attribution Models That Move the Needle” by Janet Driscoll Miller. Attribution: “An Attribution Journey” by Adam Proehl. SMX East 2017, Day 3.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Vidyard

OCTOBER 27, 2019

Marketing author Jay Baer famously produces a nine-minute webinar (called a “webinine”). Webinars: 15-60 minutes. Examine first-touch, last-touch, and, if it’s set up, multi-touch attribution for your video program as a whole to get a sense of where it plays a part in deals. Learn From the Pros.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Hubspot

SEPTEMBER 26, 2013

Business blogging retains all the attributes of “regular” blogging, but adds a tasty layer of marketing strategy on top. An example would be tracking a website visitor as they become a lead to the very last touch point when they close as a customer. Examples of an offer include ebooks, whitepapers, webinars, and kits.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Inbox Insight

NOVEMBER 23, 2022

These are leads that score highly against specific attributes, characteristics and data points defined in your lead scoring model and which help signal their readiness to buy. Personalize touch points. Multi touch marketing campaigns offer a great opportunity for additional personalization.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Full Circle Insights

NOVEMBER 25, 2020

Cookies also allow digital marketers to map customer journeys, which is the foundation of attribution and calculating an accurate ROI on marketing spend, according to Hogan. Without the ability to map customer journeys, marketers would be forced to rely on last-click attribution, or something even more basic.”. AppDynamics Case Study.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Hubspot

MARCH 10, 2016

Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top. An example would be tracking a website visitor as they become a lead to the very last touch point when they close as a customer. It does not, however, do your taxes. 7) Business Blogging. 17) Conversion Path.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Sales Engine

AUGUST 4, 2016

For the companies that successfully fill their pipelines with new sales opportunities, we’ve found that there are 7 common attributes. Attribute #1 Content maps tightly to the sales process. Attribute Number 2: Top of Funnel Content usually lives in a blog and is used to drive traffic. There just isn’t another way around that.

Top of Funnel 120

Top of Funnel Lead Generation Sales Qualified Leads Lead Scoring 120

Sales Engine

AUGUST 4, 2016

For the companies that successfully fill their pipelines with new sales opportunities, we’ve found that there are 7 common attributes. Attribute #1 Content maps tightly to the sales process. Attribute Number 2: Top of Funnel Content usually lives in a blog and is used to drive traffic. There just isn’t another way around that.

Top of Funnel 120

Top of Funnel Lead Generation Sales Qualified Leads Lead Scoring 120