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How Being Specific about Social Strategy can Increase Social Influence

Convince & Convert

socialrobinson Tweet This Cutting Down to Expand It’s no mistake that Nick’s title has changed from Social Media Channel Manager to Digital Strategist. This is essential for a global company like SAP because until about 6 weeks ago, they had over 200 SAP Twitter accounts. Holy Social! See you next week!

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Even a glossy multi-page flyer may not get much more than a few seconds of attention. Banner ads?

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How 3M Uses Daily Science to Maximize Social Results

Convince & Convert

By using a focused, data-driven approach to content and social strategy, Amy has created a unified voice for 3M across five different social channels while simultaneously curating content that will appeal to key stakeholders in each medium. Amy Lamparske on Twitter: @amylamparske. In This Episode. ” —@amylamparske.

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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

Still yet another agency handles the multi-cultural aspect of the brand. Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. And when it comes to measuring success, it’s not as simple as looking at how many cars they’ve sold through Twitter (hint: it’s probably not very many).

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Using Multichannel to Communicate with Customers

seo.co

At the mouth of the inbound funnel, the entirety of the customer base would be ushered into one channel for further service. This number would be listed on product packaging, promotional materials, emails, catalogs, ads, and would be given out to anybody who inquired using a different channel. Why the Funnel No Longer Works.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Provide “share this” buttons to Facebook and Twitter as a minimum 22. Implement “subscribe” buttons via RSS and Email 23. be authentic.

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What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

SnapApp

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . Today, 72% of consumers say they would rather connect with brands and businesses across multiple channels. Multi-channel marketing. . . More channels equals more impressions. .