Customer Experience Matrix
NOVEMBER 3, 2018
I’ve presented three different types of CDPs but hope the differences in what they do and which you’d want are fairly clear.** In most cases, these vendors now deliver across multiple channels. There are some extra cost and effort involved but in some situations they're worth it. Are you still with me?
Customer Experience Matrix
JULY 3, 2014
But marketers want to integrate email with other messaging channels, so a stand-alone email platform is increasingly unattractive. The obvious solution is to add other channels and, even more important, features to control the decisions of when, how, and to whom messages are sent. On the whole, I’d say it does.
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Customer Experience Matrix
JUNE 3, 2017
The system has since expanded to support more channels and message types. Each campaign has a target audience, goal (defined by a query), outcome (such as adding points to an account or tagging a customer profile), message, and “execution” (the channel-specific experience that includes the message).
Customer Experience Matrix
DECEMBER 13, 2014
But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Segmentation. Complexity of data.
Customer Experience Matrix
MARCH 12, 2017
It’s true that different departmental applications will probably need the CDP data to be presented slightly differently. A CEH allows personalized, contextual customer engagement, whether through a human, artificial agent, or sensors, across all interaction channels.
Customer Experience Matrix
JUNE 5, 2013
But as Salesforce.com made clear in its own call yesterday, they were most attracted by ExactTarget''s multi-channel marketing capabilities. It''s possible SAP wanted ExactTarget for the same reasons and would have described it differently had they been the winning bidder.
Customer Experience Matrix
NOVEMBER 9, 2015
In particular, its finding new market segments that clients might enter – something different from simply scoring leads that clients present to it or even from finding individual prospects that look like current customers. This isn’t a new service for Radius but it’s one that only some of the other predictive modeling vendors provide.
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