article thumbnail

How to Derive Inspiration from an Active Fan Base

Convince & Convert

The RSS feed is: [link]. “Our mantra in social media is: We don’t own our social channels; our fans do.” With such a large company that has customers interacting all the time, both in person and through social channels, Jessica says that Dunkin’s customer service team is integral to the strategy.

article thumbnail

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

The RSS feed is: [link]. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. Still yet another agency handles the multi-cultural aspect of the brand. Listen Now. Find us on iTunes: [link]. Tweetable Moments.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. There’s a solid multi-year track record of exploration and marketing use, particularly among consumer companies. Traffic generator.

PR 40
article thumbnail

Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

RSS Feeds. --> --> Bookmark FOLIOMag.com. 32 percent use social media as an outbound marketing channel for demand generation. Marketing/Comm/PR. Multi-Platform. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. MediaPRO Community. SEARCH FOLIO: Search. Careers Home.

B to B 40
article thumbnail

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Learn more. Social is not an isolated activity.&#

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Remember, the most important customer of EVERY company is Google.

article thumbnail

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Channel Management. Email marketing is often the most important online marketing channel. Sales Forecasting. Call Logging.