Tony Zambito

OCTOBER 12, 2020

By 2021, leading organizations will be focusing on digital commerce holistically in terms of search, content, mobile, social, channels, platforms, fulfillment, delivery, and retention. This also means building in mobile capabilities across platforms. Digital Commerce Disruption Unabated.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Tony Zambito

OCTOBER 27, 2018

By 2020, leading organizations will be focusing on digital commerce holistically in terms of search, content, mobile, social, channels, platforms, fulfillment, delivery, and retention. This also means building in mobile capabilities across platforms. Digital Commerce Disruption Unabated. We are back to the 70% figure again.

B2B 165

B2B Amazon Buyer Personas Fulfillment 165

Tony Zambito

NOVEMBER 2, 2016

Web-based and mobile-based applications, further integrated into both personal and business applications on smartphone and tablet devices, caused market disruption. Bank branches have been in steady decline for several years as more consumers and businesses adopt mobile and online banking.

Organization 100

Organization Enterprise Management Marketing Strategy Marketing & Strategy 100

Tony Zambito

OCTOBER 23, 2016

New technologies such as mobile, cloud, social platforms, data analytics, and artificial intelligence are reshaping consumer and business behaviors significantly. The spotlight on the decision journey is driven by the tumultuous impact of digital transformation. Altering conventional understanding of decision-making in the most prevalent way.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

SEPTEMBER 19, 2016

Even more compelling is the greater influence of mobile and digital social platforms on reducing attention span and creating filtering behaviors in purchases. Meaning marketers today must account for how to adapt to behavioral shifts caused by the omnipresence of digital and online information.

Buyer Personas 0

Buyer Personas Planning Paid Search Agency Content 0

Tony Zambito

FEBRUARY 28, 2016

Equally important is building in adaptability to multiple media platforms – factoring in print, digital, and mobile. With adaptability built-in to apply to the buying process specific to that scenario. Stopping Waste. Leading to a reduction of content creation waste that is fraught in B2B marketing today.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Tony Zambito

APRIL 6, 2012

Building a range of available interactions albeit social, mobile, web, and etc. The range of communications and engagement is becoming more expansive than ever. The phone now is only one of several. is needed to transform inside sales to a new role.

SMB 100

SMB Buyer Personas Lead Ranking B2B Sales 100