The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Sure, in theory, anyone with a Webcam and a YouTube account can create and share video content, but is the lack of production quality worth the risk to your brand? Enter Animoto.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Anything Goes Marketing

FEBRUARY 24, 2008

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Here is a clip I found on Youtube. However, B2B companies are creating entertaining videos to draw attention to their product and services. This is a good laugh.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Content Standard

MAY 8, 2018

To ensure this content experience remains coherent and in service of larger business goals, the UX design needs to support both the website’s functionality and the intended design of the content itself. Brands are moving away from content that functions as static, one-off pieces. The lesson is that too many choices can overwhelm.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Webbiquity

DECEMBER 19, 2016

Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. 2) Microsite Masters. Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. 1) SerpBook. 5) AccuRanker.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing automation systems can usually replace an email service provider (ESP), though the depth of email functionality does vary across vendors. Marketing Automation. Account Management. Sometimes.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

SnapApp

JULY 24, 2017

Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. Their originality and resourcefulness doesn’t stop with their service offerings, however. The financial services industry isn’t necessarily known for their creativity.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Webbiquity

FEBRUARY 21, 2017

Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized. Create and source user-generated content fast with simultaneous collaboration.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275