WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. are the most effective means of spreading viral content.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

SnapApp

NOVEMBER 10, 2011

There is a new version of SnapApp today, hot off the presses!? This includes a new look and feel, and a new chart option called "Viral Lift". This chart shows how much of the traffic to your app is generated through viral sharing versus through direct channels. SnapApp Analytics Overhaul. Report Row Options.

Twitter 48

Twitter Analytics Stats Microsite 48

Webbiquity

JULY 26, 2010

Time to Kill the Press Release? B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Debunking the Viral Coefficient , May 15, 2010. Self-promotion, Internet style , June 10, 2010. What Works ( Vendor Government PR Trends Spending Release ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Brandpoint

AUGUST 9, 2018

Negative press has also been turbocharged by the internet. Microsites. While social media and blogs are typically used to grow a business’s online presence, businesses are also exploring microsites as a reputation management strategy. A microsite is a small domain with a few highly targeted pages. Be transparent.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Hubspot

MARCH 10, 2016

57) Microsite. Microsites are used when marketers want to create a different online experience for their audience separate from their main website. Microsites are used when marketers want to create a different online experience for their audience separate from their main website. 93) Viral Content.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

DECEMBER 30, 2015

Controversy is one of the ways to publish viral content. Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167