Microsite, Press, Viral Marketing and Web 2.0

Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. are the most effective means of spreading viral content.

Viral Marketing

Viral Marketing Lead Generation Promotion Web 2.0

Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketersâ€”but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing

Viral Marketing Lead Generation Microsite Sales Qualified Leads

B2B Marketing Zone

Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

Viral Marketing for B2B Lead Generation, Part 1: Viral Media

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