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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process. For example, if you spend $500,000 on Sales and Marketing in a given month and added 50 customers that same month, then your CAC was $10,000 that month. 57) Microsite. 18) Content.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Controversy is one of the ways to publish viral content. These are great as free downloads in exchange for email addresses to help you build your email list. A part of your website beyond the “About Us” information, landing pages often offer free content in exchange for email addresses. Microsites.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Controversy is one of the ways to publish viral content. These are great as free downloads in exchange for email addresses to help you build your email list. A part of your website beyond the “About Us” information, landing pages often offer free content in exchange for email addresses. Microsites.