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How to Win at Content Marketing [New Playbook]

Content Marketing Institute

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Online presentations: 24Slides. Want proof? pic.twitter.com/D9zDWXxuDb.

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Crafting Great Personas Can Inspire Potential Customers to Say ‘Yes’

Salesforce Marketing Cloud

Get into storytelling. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. Ultimately, the personas and stories we create help prospective customers make purchasing decisions. presentations, demos, videos, mockups, microsites, etc.).

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

These new challenges present an opportunity for marketers to dig deep and come up with innovative ways to engage with prospects and customers. Tyler Lessard, VP of Marketing at Vidyard, also explored how businesses are using the spike in virtual events to engage target audiences with visual content during his presentation.

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10 B2B Content Marketing Predictions for 2019

Content4Demand

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. Others will experiment with panel discussions and “fireside chats” in lieu of the one-sided presentation.

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What It Means to Get Branded Content Right

Content Marketing Institute

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts?

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Top 15 Content Marketing Agencies in Eastcoast, USA

Outgrow

Yes, dear marketers – Content Marketing is the past, present, and future of marketing! It told to ban body odour through comical storytelling. Likeable used empathetic storytelling in a video campaign. Hence, Curalate designed a shoppable UGC for the website to motivate customers to make the purchase. It also saw 8.3