Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. million.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Convince & Convert

OCTOBER 22, 2013

I think the future of big content is multi-platform. Social media penetration (total share numbers on-site and across syndication channels). Instead, they see content as integral to their overall marketing efforts, and the lifeblood that energizes each communication channel with their current customers and potential customers.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Marketing Insider Group

JULY 1, 2020

It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Madison Logic

MARCH 25, 2022

However, there are different conversion rates to consider, including: Overall conversion rate across all channels. Acquisition conversion rate to measure individual channel performance. Use a multi-channel approach to reach your accounts where they’re active. Campaign-level conversion rate.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

ActiveDEMAND

SEPTEMBER 6, 2016

There are many forms of such assets, from eBooks and white papers to use cases, videos, webinar events, recorded presentations and free trial-type offers. The end benefits of providing marketing assets are multi-faceted. Creating value-add marketing assets and deploying them to multiple channels puts the content in motion.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services Planning 40