Customer Experience Matrix

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MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

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NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

It provides a resellers with a vendor-sponsored microsite that gives them access to marketing content, prospect lists, acquisition email campaigns, and automated nurture emails. The current version of NitroMojo system was introduced about a year ago and had three global clients with more than 150 users when I spoke with the company in April.

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HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

In terms of features, HubSpot still offers unmatched search engine optimization and only Genoo shares its ability to host a complete Web site (as opposed to just landing pages and microsites). On the other hand, HubSpot’s lead scoring, email and nurture campaigns are quite limited compared with its competitors.

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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems. Back in February, Day released its 5.3 version, which specifically aimed at letting marketers manage their Web promotions without help from technical specialists.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

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KNOVA Wins at Buzzword Bingo

Customer Experience Matrix

And there is no obvious connection among KNOVA 7’s highlighted features of “personalized Microsites, new actionable analytics, a new Visual Search Manager and collaborative authoring.” Nor are matters clarified by learning that KNOVA brings “the power of Web 2.0 to the enterprise.”

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

This list should aim you at the right neighborhood to begin your search -- but don't be afraid to look elsewhere if you find a product that seems appropriate.