Media and Wiki - B2B Marketing Zone

Using ALL the Tools of Social Media Optimization

WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. potentially viral, and increasingly searchable.

Social Media

Social Media Wiki Optimization Digg

Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

DECEMBER 20, 2007

social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 Following up on its first study on the value of Web 2.0 tags: Web 2.0

Social Media

Social Media Web 2.0 Peer-to-peer Wiki

The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Wetpaint â€“ Wikipedia isn't the only wiki on the map. No programming knowledge required.

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How Social Media Has Changed PR

WebMarketCentral

JUNE 5, 2008

and the explosion of social media over the past few years are more than just new technological tools for PR professionals to adoptâ€”they change the philosophy of PR. And through various forms of social mediaâ€”blogs, video, wikis, forums, podcasts, social bookmarking and networking sitesâ€”they have made themselves participants.

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The 4 C's of Social Media

WebMarketCentral

MARCH 4, 2009

Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever.

Social Media

Social Media Web 2.0 Media Wiki

Social Media Best Practices Start with Blogging

WebMarketCentral

SEPTEMBER 5, 2008

There are several different tools and tactics included under the umbrella of "social media"â€”including podcasting, video, social bookmarking, wikis, forums, and social networkingâ€”but the ideal starting point is blogging.

Social Media

Social Media Practices Media Wiki

Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

JULY 30, 2007

Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use. social media functionality on a company's website or a microsite. However, with the novelty of web video long since gone, your videos will either need to be really funny or really useful (e.g.

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High Points on the Social Media Landscape

WebMarketCentral

MARCH 10, 2009

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. 9 Technorati 599 3,309,174 +25.2% 8 Bloglines 9,182 435,118 +2.6%

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Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How does social media relate to SEO? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Why is online reputation management so important?

Social Media

Social Media Optimization Digg Web 2.0

How to Create a Social Media Marketing Strategy

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) In It Came from Facebook! Here's some research on how to do that. technologies." technologies." (If

Social Media

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B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

JULY 16, 2007

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. Among the key findings: Overall, IT decision makers spend more time each week reading or interacting with social media (3.5

Social Media

Social Media Peer-to-peer Media Wiki

Best of 2007: Web 2.0 Sites

WebMarketCentral

FEBRUARY 27, 2008

KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. directory, Snitter, Twitter, KickApps, Socialtext, enterprise wiki tool, Ning Marketing 2.0, Ning Marketing 2.0 Like KickApps, Ning is a social networking platform. The Marketing 2.0

Web 2.0

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

SEPTEMBER 18, 2007

The second group is the diminishing number of old-school PR and marketing practitioners, those who still believe that press releases are only for the media, that you have to interrupt people with your marketing message to get their attention, and that campaigns aren't real unless they are on TV. social media.

PR

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Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

JANUARY 28, 2008

Search Engine College launches Search Engine Wiki by Pandia Search Engine News This article reports on the creation of the search engine wiki, which "began life as a massive collection of bookmarks, tools and site links.gathered over the past 10 years (by) search engine optimization consultants."

SEO

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