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Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Katy names them and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers.

CMO 100
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Google+ for Business doesn’t have a lot of pluses

Biznology

Image via Wikipedia. And the more Google knows about your social media footprint, the more credit Google gives you for high quality content, so you need to create a Google Profile and Google+ pages to maximize your impact here. Putting a +1 button on your page can’t hurt anything. But it’s still disappointing.

Google 80
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5 Ways to Get the Most From Google+ Communities

Biznology

Photo credit: Wikipedia. While the world’s least-understood social media network might not have the 1.1 It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. Social Media Marketers hovers around 7,000, and there are nearly 1,700 Content Strategists. image credit: global web index.

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2013: The Year of Internet Marketing Basics

Biznology

Photo credit: Wikipedia. I will use social media only in a way that shows revenue impact. Social media – Make sure you do everything you can to fully understand Facebook, Twitter and LinkedIn, then use it appropriately to move your business forward. I will not get “too cute” with citations and links.

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“How I Work”: Julian Lina, Head of Demand Generation and Sales Development at Fond @JulianLina #HowIWork

Heinz Marketing

Slack, Google Hangouts, Skype for Business, etc.). Notes, Slack, Spotify, Uber, YouTube, and Wikipedia immediately come to mind. My objective is to respond to all addressable emails within a timely manner, but in a way that yields minimal distractions. What apps/software/tools can’t you live without? What’s your workspace like?

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“How I Work”: Julian Lina, Head of Demand Generation and Sales at Fond @JulianLina #HowIWork

Heinz Marketing

Slack, Google Hangouts, Skype for Business, etc.). Notes, Slack, Spotify, Uber, YouTube, and Wikipedia immediately come to mind. My objective is to respond to all addressable emails within a timely manner, but in a way that yields minimal distractions. What apps/software/tools can’t you live without? What’s your workspace like?

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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

innovation. intelligence. Long Tail. management. mashupcamp. neurotechnology. opensource. SAPPHIRE06. sharepoint. slideshare. SocialCalc. socialnetworking. socialsoftware. Socialtext. socialtextb. Socialtext. socialtextb. SynchroEdit. technorati. Television. webservices. wikinomics. April 2008. March 2008. February 2008. January 2008. December 2007.