ViewPoint

APRIL 2, 2013

PR Giant to Set Up New Content Marketing Unit. Among the capabilities Weber Shandwick will market via MediaCo are native advertising and digital media buying. "One of the best practices I've seen associated with that is making sure that any customer communications come directly from either their account manager or assigned salesperson.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

ViewPoint

JUNE 28, 2012

” Historically, marketing in tech has not been as powerful as sales and has delivered rudimentary marcom functionality with PR, fact sheets and some product support. Social Media Mantra: Listen First. Then Speak. Good things will happen.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

ViewPoint

MARCH 6, 2012

David Meerman Scott, author of The New Rules of Marketing & PR. For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media). Brian Halligan, CEO and Founder of HubSpot. Jill Konrath, author of SNAP Selling. Joe Pulizzi, co-author of Get Content. Get Customers.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ViewPoint

MAY 2, 2012

Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. The Magnification Power of Social Media Comes From Sharing.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

JUNE 15, 2016

Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. There may be a half-dozen outside vendors managing some aspects of lead management: Sales Lead Management and Fulfillment Firm. Direct Marketing Agency. Digital Agencies. Telemarketing Inbound. Telemarketing Sales. Content Agency.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

ViewPoint

MAY 16, 2011

I will leave the Science of Lead Generation tactics to David Zarrella, Social Media Scientist in his recent HubSpot Webinar. There was a base number of inquires by product coming in from assorted sources such as the web, pay for click, PR, direct mail, trade shows, social media, etc., Click Here (I loved it). for each territory.

Demand 120

Demand Outgrow Blast Campaigns Trade Show 120