Smashmouth Marketing

OCTOBER 8, 2009

Mike: You're presenting on the use of social media in communications. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. Are traditional media outlets dying? New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

Mike: You're presenting on the use of social media in communications. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. Are traditional media outlets dying? New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

JUNE 11, 2010

The New Rules of Marketing and PR, 2nd Edition - David Meerman Scott's book on completely changing the way marketing and PR is handled effectively today. David's book is worth reading time and again to be reminded of how the Internet and social media can radically improve your business.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Smashmouth Marketing

NOVEMBER 29, 2009

Are you adapting to new areas that need adapting, such as Social Media? I'm sure there are some "marketing gurus" out there who still are investing 70% of their marketing spend on Google Adwords and the rest on PR. Until then, I give you more thoughts to ponder than predictions: Are marketing's goals aligned with sales? Cost per lead?

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

Smashmouth Marketing

OCTOBER 6, 2010

Alex Howard, O'Reilly Media. Michael Pranikoff, PR Newswire. He is always insightful, practical, and spot on with his delivery. I thought it would be useful to create a Twitter List of the #IMS10 Speakers. Here you go: [link]. Alex Beauchamp, Citrix Online. alexthegirl. Amber Naslund, Radian6. ambercadabra. audreymcclelland.

Inbound Marketing 100

Inbound Marketing Twitter PR Marketo 100

Smashmouth Marketing

JANUARY 4, 2009

And, that "72 percent saying they get (green) information in traditional media and 68 percent citing online," and tout portals as still being strong sources of information (of course). They go on to state that "23% claim to be deeply committed to environmental issues", and that "71% have an interest in purchasing an environmentally sound car."

Research 100

Research Effectiveness Statistics PR 100

Smashmouth Marketing

JANUARY 1, 2009

And, that "72 percent saying they get (green) information in traditional media and 68 percent citing online," and tout portals as still being strong sources of information (of course). Stephen Dubner, one of the Freakonomics co-authors, stated in Global PR Week Blog , that, "The three things marketers can mainly learn from our book include.

Research 100

Research Effectiveness Statistics PR 100