Media Plans Personalization Relevance Web 2.0 
Industrial Marketing Today
JUNE 29, 2010
Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. In the later stages, supplier Web sites and catalogs are the most important information sources. Definitely not.”
Marketing Insider Group
SEPTEMBER 15, 2010
In the past, I have written about the challenges of Social Media and The Brand , the power of Integrating Social Media and Search and asked Why Do You Tweet? Social Media And Your Personal Brand. So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies.
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Marketing Insider Group
JULY 13, 2010
This is an interesting conclusion because it highlights the importance of setting objectives before B2B Marketers get involved in social media planning and before picking which sites to focus on. Trend #4: Social media participants expect companies to join the conversation.
Industrial Marketing Today
APRIL 30, 2010
Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Designing content for 1X use is wasteful.
Industrial Marketing Today
JUNE 15, 2010
Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. This white paper aims to change that perception of them.
Industrial Marketing Today
JULY 6, 2010
The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., He has spent over 20 years consulting, coaching and delivering practical and relevant advice to construction businesses. and professor of marketing at the University of Missouri.
Industrial Marketing Today
JANUARY 26, 2010
Provide multiple ways to access relevant information with minimal clicks. This is where I personally coach you to solve whatever marketing challenges that are holding your company back. Provide clear calls to action as to what you want your site visitors to do. Encourage them to drill deeper into your site, well beyond the Home page.
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