multi-touch 
Vidyard
MARCH 23, 2021
Examine first-touch, last-touch, and, if it’s set up, multi-touch attribution for your video program as a whole to get a sense of where it plays a part in deals. They used Marketo forms to gate the videos and lead score in Marketo based on percentage viewed. Where Do Video Marketing Metrics Come From?
SpotMe Blog
JULY 27, 2021
Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. Multi-touch attribution. Key Metric to Track.
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Adobe Experience Cloud Blog
MARCH 26, 2014
As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. If I’d truly listened to those cues, I would have noticed that a flapping motion of his hand meant he clearly wanted to watch butterfly videos on YouTube ( obviously , Dad).
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.
OutboundView
FEBRUARY 28, 2019
For example, you can turn a webinar with a client into a video interview on YouTube , a podcast episode , and an article that can be shared in various formats across social media. Finally, we recommend uploading video, audio, and presentation content to social media networks like YouTube , SoundCloud , and SlideShare.
Oktopost
OCTOBER 26, 2020
The management suite features 20 built-in integrations to social networks, sharing sites, and blogs, as well as Slack compatibility, to keep in touch with your team. . Multi-account, multi-platform conversion tracking. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics .
Vidyard
OCTOBER 27, 2019
Examine first-touch, last-touch, and, if it’s set up, multi-touch attribution for your video program as a whole to get a sense of where it plays a part in deals. They used Marketo forms to gate the videos and lead score in Marketo based on percentage viewed. Where Do Video Marketing Metrics Come From?
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