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How Social Media Can Act as a Primary Sales Channel for Your Business

Adobe Experience Cloud Blog

By now, I’m sure you’re sick of hearing how social media can drive conversions and create brand growth. However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social.

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3 Highly Effective Ways to Tell Your Brand’s Story

Adobe Experience Cloud Blog

Today, according to Statista, 96% of businesses use social media , and the digital market is more saturated and competitive than ever before. Whether it’s an ad, social media post , content on a landing page , or our product itself, the message always embodies our brand and furthers the conversation around it.

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[Infographic] Is Cute Marketing Effective Marketing? Brand Lessons from Pet Celebrities

Adobe Experience Cloud Blog

Using animals in your marketing isn’t a new concept, but it’s one that we’re seeing extend beyond traditional media (like super bowl advertisements). For example, Boo the Dog, a well-loved and followed animal personality on both Facebook and Instagram, has his own books and merchandise.

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How Your Content Marketing Can Get an Extra Lift From Influencers

Adobe Experience Cloud Blog

Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. The model demonstrates how true brand authority can be found at the intersection of these four types of media.

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Marketing in a Recession: Only the Paranoid Survive

Adobe Experience Cloud Blog

However, on Monday Macy's announced a consolidation closing three of their four divisions, eliminating all the merchandising executives on the west coast. Marketo's VP of Sales and Customer Success, Bill Binch likes to talk about the idea that Only the Paranoid Survive. About your use of social media?

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

Welcome to episode number 2, dos, of Marketing Marvels, the show from Convince & Convert Media where I help you discover new marketing technology to improve what you’re doing in your business. They work with your marketing automation tool, they integrate with Marketo, HubSpot, Eloqua, Pardot, all of those guys.

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Why Marketers on Facebook Messenger Will Rule the Engagement Economy

Adobe Experience Cloud Blog

Musicians and artists can sell tickets, host music, and launch merchandise. The post Why Marketers on Facebook Messenger Will Rule the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sports teams can engage fans with score alerts, team events, and VIP offers.

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