WebMarketCentral

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WMC Interviews: Tim Young of Socialcast

WebMarketCentral

WMC: I've seen increasing use of wikis by companies for internal collaboration; how is Socialcast different? TY: Wikis are an excellent collaboration tool but in our opinion are not social software. We employ a wiki-like feature called "Pages" inside Socialcast. WMC: Anything else people should know about Socialcast?

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing.

PR 20
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The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

In fact, social networking serves as a great equalizer for small businesses, as anyone with an Internet connection can now launch a successful, global marketing campaign. Tip: Before you go bounding for the world's largest wiki and adding a link to your business, start an account with the site and become active for a few weeks.

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Best of 2007: Web 2.0 Sites

WebMarketCentral

Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. Ning Marketing 2.0 The Marketing 2.0 The Marketing 2.0 net, complete Web 2.0 net, complete Web 2.0

Web 2.0 20
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Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. The wiki is now open for anyone to create pages, add content, or use as an SEO research tool.

SEO 20
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How to Create a Social Media Marketing Strategy

WebMarketCentral

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies."