Customer Experience Matrix
AUGUST 11, 2010
But it still lacks key pieces of a complete marketing solution. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) In fact, the fit is so obvious that it doesn’t seem to have generated much comment, at least among the marketing gurus I read.
Adobe Experience Cloud Blog
JULY 27, 2012
Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. 5 Ways to Build Your Employee Social Media Culture was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 3) Show them the WIIFM. Let’s Get Social!
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markempa
AUGUST 17, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.
WebMarketCentral
JULY 30, 2007
Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.
Adobe Experience Cloud Blog
APRIL 9, 2009
LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Here is his interview, part of the B2B Marketing thought leader interview series. Marketing did the trade shows and maintained the website, with a big gap between marketing and sales. What can marketers do to improve their lead management most significantly?
markempa
FEBRUARY 9, 2015
I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content.
WebMarketCentral
DECEMBER 6, 2007
With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. The first step in developing a strategic marketing plan is to identify your target markets.
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