Chris Koch

MARCH 25, 2011

I confirmed something I’ve been hearing in my research on idea marketing over the past month: idea marketing requires a deep commitment not just from marketing but from the entire organization. Some companies get pretty formal about this, creating invitation-only SME councils with entry requirements. Appeal to their egos.

Social Media 100

Social Media Organization Peer-to-peer SME 100

Chris Koch

APRIL 9, 2010

SMEs with deep expertise in a particular niche can build a strong and loyal following—if not necessarily huge blog traffic. A former colleague that I really admire managed to mention his 30 year experience in marketing into the first minute of conversation with anyone new. Show your age. The voice of experience is powerful. Aggregator.

SME 100

SME Aggregators Blogger Social Media 100

Chris Koch

AUGUST 13, 2010

So what can we take away from all this as B2B marketing professionals? We can invite them to talk with an internal SME, create a session about the issue at the next user conference and invite to attend, etc. Here are a few thoughts: We must monitor what’s being said about our companies online. What do you think? Tweet This Post.

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Social Media Media B2B SME 100