Hubspot

JUNE 15, 2015

This is what happened to my colleague Beth Dunn when a fun flowchart she created about exclamation points turned, months later, into an interview with National Public Radio (NPR). But every so often, Beth does create content for a wider audience -- like that flowchart, " Should I Use an Exclamation Mark?"

Peer-to-peer 28

Peer-to-peer Skype Hubspot Ad Exchange 28

Hubspot

MAY 12, 2015

But writing copy for these marketing assets can be hard. In addition, happy people are more likely to receive and respond to your marketing message. Use an exclamation point (if you must). An exclamation point can be an artificial form of excitement generation. Content that sells. The reason?

Copywriting 28

Copywriting Conversion Tips Landing Pages 28

Hubspot

JULY 10, 2019

Marketers spend a lot of time drafting poignant email copy , designing wonderfully branded email templates , and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. Don't use exclamation points!!!!! Exclamation points -- especially a whole bunch of them in a row.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Scoring 69

Hubspot

MAY 4, 2015

1) More Than One Exclamation Point. Every exclamation point beyond the first one ruins your credibility by at least 25%. However, I can say that the more exclamation points you use in succession, the weaker and less believable your point becomes. When is an exclamation point appropriate?

Eye-Tracking 28

Eye-Tracking Press Storytelling Startups 28