ctor-vs-ctr Marketing Related Topics 
Delivra
JANUARY 2, 2019
Given the well-documented potential for massive ROI, it’s no wonder so many companies prioritize email marketing. Whatever the case, succeeding with email marketing requires mastering a handful of central metrics in order to gauge the effectiveness of your email marketing strategy. Click-through rate vs. click-to-open rate.
Hubspot
MAY 26, 2021
When it comes to email marketing, there's no denying how powerful this channel can be. Discover the key features you should find in a bulk email service and the top providers in the market. The first question you should ask is, " Is our brand investing in email marketing this quarter/year? ". Click-to-open rate (CTOR).
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SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .
Litmus
JULY 20, 2021
Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Knowing these insights is powerful—they fuel future growth for your email marketing program. Knowing these insights is powerful—they fuel future growth for your email marketing program. Here’s what we found.
Optinmonster
FEBRUARY 16, 2023
Wondering which metrics for email marketing are most important? You don’t have to be a math genius to understand email marketing metrics. In fact, most email marketing platforms will do the calculations for you. In this case, you’re measuring how your customers interact with your email marketing campaigns.
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