Sana Commerce
FEBRUARY 21, 2023
Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Key factors in providing a personalized B2B e-commerce experience What is personalized marketing? The RAS decides what we pay attention to.
LeadSquared
FEBRUARY 3, 2021
eCommerce marketing automation is an opportunity to speed up, simplify, and improve your sales and marketing tasks. 51% of companies are already using marketing automation of some sort. Here are five ways in which marketing automation can improve lead conversion rates in the e-commerce business. Triggered emails.
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The ROI Guy
JANUARY 10, 2011
When we look at marketing budgets however, we find that spending is not aligned with this financial decision making criteria in most cases. Most organizations spend much more on branding and relationship management versus value-based sales and marketing initiatives.
The ROI Guy
JANUARY 17, 2011
Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. Even with a continued recovery and more financial optimism, the shift to frugality is fundamental and permanent. But up-front purchase price isn’t everything.
The ROI Guy
JANUARY 25, 2011
By not engaging early, sales is left responding to proposal requests versus helping to set strategy and recommend solutions – a sure recipe for smaller deal size and less competitive advantage. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.
Hubspot
MAY 14, 2015
You hear the term often in marketing. Companies like Dropbox and Airbnb are often held up as shining examples of marketing scale, which they accomplish by hardwiring user referral incentives into their products. For that answer, I turned to a number of prominent marketers and executives to find out how they handle random requests.
The ROI Guy
NOVEMBER 4, 2010
Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.
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