Adobe Experience Cloud Blog

AUGUST 12, 2011

It is essential to engage your target audience early and through the right channels (hint: social media), then continue to engage them and create buzz leading up to the event. Base measurement around proving marketing ROI. The way we implement virtual events into our marketing mix is no different.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Content Standard

APRIL 2, 2015

Content amplification and promotion are huge pieces of the content marketing mix, and ignoring this practice will only decrease your brand’s impact. Successful content marketers understand this, and they are dedicating more budget to content amplification strategies. Demonstrate the ROI.

Budget Programs 40

Budget Programs Peer-to-peer Bandwidth Content 40

Heinz Marketing

MAY 1, 2024

Whereas, multi-touch models help companies understand more complex customer journeys, optimize marketing mix and budget allocation, and enhance personalization and customer experiences. This helps ensure robustness and generalization of the model’s performance across different data samples. Lastly, consider holdout testing.

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Cost per Acquisition Allocation 97

Adobe Experience Cloud Blog

AUGUST 16, 2016

Author: Daniel Kushner We’re in the age where marketing is recognized as the foundation for business growth. Therefore, marketers have to devote time to determining exactly how each marketing dollar will be spent so they can optimize the ROI. You might use a variety of metrics to determine your ROI (e.g.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 48

SnapApp

APRIL 18, 2017

Why you should include interactive ebooks in your marketing mix. 88% of marketers claim that interactive content has given them a competitive advantage. 81% of marketers believe that interactive content catches the reader's attention. Engaging more than one sense at a time can lead to higher retention and ROI.

Top of Funnel 81

Top of Funnel Examples Budget Programs Digital Marketing Funnels 81

B2B Marketing Zone Posts

JULY 7, 2010

Best of B2B Marketing. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Full Circle Insights

AUGUST 8, 2021

Here’s a sample Journey Chart, abridged for easier viewing in this blog post. Whether they are clicking on paid or unpaid advertising, engaging in social media, email marketing or your latest webinar, Digital Source Tracker’s Journey Chart will plot every interaction so you can understand how that customer became a customer.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Multi-Touch Attribution 98