Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is the first year we asked about the role of the corporate Web site.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

JUNE 13, 2012

That means it’s more important than ever to include custom content in your overall marketing mix. Here are 10 proven tactics to help you never run out of content ideas: #1: RSS Reader: Scan it Daily. A great way to get fresh ideas and inspiration is to sign up for a free RSS reader such as Google Reader.

Tactics 48

Tactics Marketing & Strategy Marketing Strategy RSS 48

Adobe Experience Cloud Blog

APRIL 21, 2011

With marketing analytics, marketers can quantify the precise revenue impact of marketing investment, giving the marketing team the tools to defend their budget. To learn more about B2B marketing analytics, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

Budget Programs 48

Budget Programs Marketing Budget Forecasting RSS 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

by Maria Pergolino Evolving your B2B marketing mix is becoming more of a requirement than a nice-to-have in today’s changing business climate. Without their stamp of approval, the long-term nature of some digital marketing will likely erode confidence and can lead to program funding cuts.

RSS 48

RSS Marketo Correlation Paper 48

Adobe Experience Cloud Blog

APRIL 19, 2011

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. To learn more about B2B social media and how it brings your B2B marketing to the next level, subscribe to the Modern B2B Marketing Blog RSS feed or follow Marketo on Twitter.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

JUNE 13, 2010

As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1.

B2B Marketing 48

B2B Marketing B2B RSS Marketo 48

Content Standard

NOVEMBER 3, 2015

Movable Ink pulls in personalized, live, and streaming content directly from a website, RSS feed, or API, geo-targeted to the lead’s location. Read more about agile email marketing with the CEO of Movable Ink on the Content Standard here. Curt Franke – Application Sales Manager, Eloqua (Oracle Marketing Cloud).

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41