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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. This blog draws on the heritage of my Forrester research.

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Why Elevating Your Metrics’ Sophistication Matters

Adobe Experience Cloud Blog

Traditional measurements may become inferior and unable to scale to meet the needs of today’s B2B marketing professional. To obtain optimal results, marketers need a powerful and efficient marketing analytics solution.