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Marketing to Engineers Requires Accurate and Truthful Content Presented Logically

Industrial Marketing Today

Marketing to engineers is challenging, but manufacturers, distributors and engineering services companies cannot shy away from it because engineers make up the bulk of their target audience. Engineers regardless of their experience are concerned with keeping their skills current and their technology knowledge up to date.

Content 60
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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? The truth is, however, that we are in the early inception stages of machine learning and artificial intelligence. Howwever, we will mainly be discussing the impact of machine learning on marketing.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Pharma marketing is complex. Stringent regulatory requirements, rapid medical advances, and ever-changing needs and expectations make building relationships with HCPs almost impossible. Have you considered adding digital-first events to your pharmaceutical marketing strategy? What is pharma marketing?

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Unprompted: Predicting how AI is changing the future of marketing

Unbounce

Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools ? Through a lively and insight-filled conversation, this episode explores burning questions like: What happens to SEO if search engine results are replaced by AI chatbots ?

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The Ultimate Guide to SEO in 2018

Hubspot

What is the first thing you do when you need new marketing ideas? And so, it’s a cold, harsh truth that without at least some presence in Google, your business is unlikely to survive long. In this guide, you’ll discover a strategy to build this presence – Search Engine Optimization (SEO.). Search engines have a single goal only.

SEO 101
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How to Optimize Your Landing Pages for SEO [50 Tips]

seo.co

Your search engine rankings for that page fall . In this guide, we present to you 50 possible reasons your landing page isn’t working—with solutions for each. No matter what types of marketing and advertising you’re pursuing, your users need somewhere to go. Is the bulk of your content easily viewable? How do you fix it?

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Why Aren’t My Landing Pages Working? [50 Reasons]

seo.co

Your search engine rankings for that page fall . In this guide, we present to you 50 possible reasons your landing page isn’t working —with landing page optimization solutions for each. In this guide, we present to you 50 possible reasons your landing page isn’t working —with landing page optimization solutions for each.