article thumbnail

3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

article thumbnail

How to Maximize ROI from Your Event Marketing Content

Webbiquity

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Too often, companies don’t capitalize on the synergies between these two practices. Netting that out, most companies are spending between 60% and 70% of all marketing dollars on these two tactics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influencer Marketing: Just how Mature is the Industry?

Onalytica B2B

Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played ubiquitously in the background, something else Awas happening. A quick search for “influencer marketing” on Google Trends provides a clue. The market has certainly moved forwards.

Planning 196
article thumbnail

Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. Here’s how to make sure your B2B marketing strategy gets results. What is B2B Marketing? How Does a B2B Marketing Strategy Differ from a B2C Marketing Strategy?

article thumbnail

Best Paid Media Agency: Top 5 Choices for 2022

Single Grain

Then it might be time to start working with a paid media agency. A paid media agency can provide all the necessary skills and experience to help you reduce your team’s workload, boost your profit margins and grow your business. . TABLE OF CONTENTS: ↓ What Is a Paid Media Agency? Let’s get started!

article thumbnail

Top 10 Marketing Tips for 2022

Sharpspring

Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Here are 10 marketing tips to optimize your strategy this year, based on the latest trends: 1. Most marketing budgets today don’t allow businesses to pursue every distribution channel at once.

Tips 144
article thumbnail

Best of 2009: Social Media Marketing, Part 1

Webbiquity

But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? ROI Is Dead by StraightUpSearch. by HubSpot.