Allocadia
JUNE 7, 2019
If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. But, we noticed CMOs were struggling to plan against the stages of the customer journey, as important as they know it is.
Allocadia
APRIL 16, 2019
If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. But, we noticed CMOs were struggling to plan against the stages of the customer journey, as important as they know it is.
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B2B Marketing Directions
MARCH 1, 2015
Salesforce.com recently published the results of its 2015 State of Marketing survey. The survey was directed to marketers in "Salesforce Marketing Cloud locations," so the respondents may not be a representative sample of all marketers. The Salesforce.com survey included a nice balance of B2B and B2C participants.
Content Standard
SEPTEMBER 29, 2014
Most brands today include content strategy and creation in their overall marketing budgets. While a marketing department may dedicate more than $100,000 per year to content marketing, the process of tracking, measuring, and evaluating that content can get pretty messy.
ViewPoint
MAY 10, 2012
He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.”
ViewPoint
MAY 10, 2012
He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.”
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.
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