Webbiquity
OCTOBER 16, 2018
It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Even a glossy multi-page flyer may not get much more than a few seconds of attention. Banner ads? .”
Savanta
JULY 14, 2014
B2B marketing budgets at an all-time high. The latest wave of the B2B Barometer suggests that the money trees are blossoming in the land of B2B marketing: 56% have seen their marketing budget grow in the last 12 months (the highest level since the Barometer started in Q2 2009). Events, email and web dominate spend.
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LeanData
JULY 13, 2020
Marketing budgets vary by company, but any marketer will tell you, no matter how much is allocated, it is never enough! Marketers are often tasked to do more with less, wear several hats, work with limited resources, generate pipeline, and demonstrate that the marketing team’s efforts had an influence on revenue.
Hubspot
JANUARY 4, 2021
Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Marketers will plan asynchronous events that plug into the funnel. Latané Conant , Chief Market Officer at 6sense , predicts: "This year saw an explosion of virtual events as marketers adapted to a changing world.
Marketing Insider Group
MAY 24, 2012
Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. Determine a content strategy leader with empowered authority who can work outside of marketing with customer-facing experts.
Kaon
MARCH 25, 2020
In all of these cases, the majority of companies typically reduced spending, particularly affecting marketing budgets. For marketers with any length of experience who have faced uncertain times before, this current situation may present familiar anxiety. Unlimited global users (customers, sales, marketing, channel, training).
Hubspot
JANUARY 25, 2021
Was it a conference or trade show? Event marketing refers to a variety of events. You could organize a small roundtable of seven to 10 guests, partner with another brand to sponsor a 5K, or set up an exhibit at a major trade show — or host one of these online. Trade Shows and Expositions.
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