The ROI Guy

DECEMBER 9, 2010

With the constant pressure on IT managers to “do-more-with-less&# , and the difficulty to understand how the analyst research translates to particular applications, it is important that organizations analyze their own unique opportunity for cloud savings and ROI. Updated Alinean Social Media ROI Calculator - New. Latest Research.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

DECEMBER 23, 2010

Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. At the same time, buyers are indicating that sales is often not prepared for meetings, and not adding value above and beyond what they can research on their own. Latest Research.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 10, 2011

Research on what drives IT purchase decisions indicates that decisions are currently made based on financial requirements, such as enabling business growth (29%), improving profitability (25%), and reducing costs (22%). The news is good for worn down IT managers and IT sales professionals and marketers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JULY 15, 2009

Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

MAY 6, 2010

Key New Hires Amid Unprecedented Growth To support additional clients and growing demand for value-based sales & marketing tools, Alinean has expanded its team by 20%. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. Your Sales & Marketing Ready to Do Business with F.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. Your Sales & Marketing Ready to Do Business with F.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

JULY 22, 2010

Research has shown that these operating costs correlate closely with the complexity of implementing, managing and supporting the underlying technology. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research. Let the Good Times Roll?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 9, 2010

From our research we know that two economic downturns in the past decade have permanently changed how B2B solutions are bought and sold, forcing all stakeholders to focus on quantified bottom-line impacts. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Updated Alinean Social Media ROI Calculator - New. Latest Research.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 28, 2010

Unfortunately, most of todays buyers suffer from Information Overload as a result of current "carpet bombing" marketing strategies. Todays buyers have more sources of information than ever including traditional, on-line and social media sources. Do White Papers Still Rule? Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 10, 2010

Operations However the most important trend from the survey is not positive spending growth, it is that CIOs are paying for needed infrastructure upgrades via cuts in operating budgets – essentially robbing Peter to pay Paul. cut in operating budgets. Updated Alinean Social Media ROI Calculator - New.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

AUGUST 4, 2010

Cut through the clutter - Buyers are inundated with marketing messages constantly via e-mail, web browsing, direct mail and advertising. With buyers suffering from information overload, how can a marketer break through the clutter and connect? Updated Alinean Social Media ROI Calculator - New.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

AUGUST 5, 2010

Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 16, 2010

Research by IDC recognizes that sales enablement investments are significant, but may not be delivering on promises. Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

NOVEMBER 8, 2006

Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

As an example, the ROI% of a planned project might be a significant 500%, but the net benefits of $10,000 on a $2,000 investment are so small that the project is not worth comparing to the millions of dollars in benefit that most corporations are seeking. Updated Alinean Social Media ROI Calculator - New. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40