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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. Here’s a quick look at what I found. Social media. Sales access.

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Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

to build personas by analyzing a sample of your existing customers. The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. Linkedin and Twitter integrate. Twitter creates Twitter Lists.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” ” — Marketing Insider Group. Sample review: “Like Zendesk, Groove is another helpdesk that helps you offer awesome support. Owned by Salesforce.com.

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The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Sample review: “Because you can’t make everyone who visits your site convert into a sale, it’s important to do what you can to make your existing visitors convert. Sample review: “Learn directly from your customers with interactive user chat and instant customizable polls to form comprehensive analytics to understand your audience.

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Marketing Automation Catching On Fire

The Effective Marketer

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago.