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| | MODERN B2B MARKETING
OCTOBER 26, 2011 [Salesforce.com, Sample] The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing
More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. The salesforce.com team was ready with handouts and matching Salesforce garb.
| | MODERN B2B MARKETING
DECEMBER 15, 2009 [Salesforce.com, Sample] Online Marketing News in 2009: The Year’s Hottest Events
Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. Linkedin and Twitter integrate. Twitter creates Twitter Lists. Salesforce.com announces Chatter, social computing for enterprise companies. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more.
NOVEMBER 27, 2013 | MARKETING ACTION
[Salesforce.com, Sample] What Are You Thankful For?
AUGUST 7, 2013 | LOOPFUSE
[Salesforce.com, Sample] A Marketing Plan for Any Business
NOVEMBER 15, 2012 | MODERN B2B MARKETING
[Salesforce.com, Sample] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
NOVEMBER 7, 2011 | LOOPFUSE
[Salesforce.com, Sample] 9 ways to make the case for marketing automation software
OCTOBER 26, 2011 | MODERN B2B MARKETING
[Salesforce.com, Sample] The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing
OCTOBER 13, 2011 | B2B MARKETING UNPLUGGED
[Salesforce.com, Sample] Is it Still a Revolution if it Comes with Instructions?
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| | LOOPFUSE
AUGUST 7, 2013 [Salesforce.com, Sample] A Marketing Plan for Any Business
There are lots of sample marketing plans and even a good marketing plan template can be found floating around out there but we thought we’d share what we believe are the most important pieces with a bit of commentary about each section. Enough of a sample marketing plan to get you started and generic enough to apply to pretty much any business. Metrics and Measurements.
| | LOOPFUSE
NOVEMBER 7, 2011 [Salesforce.com, Sample] 9 ways to make the case for marketing automation software
Show samples of metrics/reports possible. To add LoopFuse to Salesforce.com, click here. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Matt on Marketing blog. Let’s face it, nobody likes to buy software. Do the math. Don’t just talk about automating marketing.
| | THE EFFECTIVE MARKETER
FEBRUARY 16, 2011 [Salesforce.com, Sample] Marketing Automation Catching On Fire
Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging Salesforce.com as a marketing automation solution). The Marketing Sherpa data is based on a sample of 300 CMOs. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Keep going!
| | MODERN B2B MARKETING
NOVEMBER 15, 2012 [Salesforce.com, Sample] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Sample lists can include high-score leads in a particular region who visited your website in the last seven days; or contacts in active opportunities who registered for an upcoming webinar; or prospects who received an email offer and did not click through but visited your website anyways. Business Goal.
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B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 13, 2011 [Salesforce.com, Sample] Is it Still a Revolution if it Comes with Instructions?
In this case, it’s Radian6, recently sucked up by Salesforce.com. There’s a particular shout-out to Yammer and they include a Hand-Wringer’s nightmare as a sample exchange. Follow me on Twitter @bizmkter. Just when I thought we’d seen last of the books dedicated to screaming at marketers until they sign up for Foursquare, along comes The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social *. should note that I received two copies, both of them free. One I think I asked for in some email offer; the other turned up unbidden. Oh, crap, you did. MORE >>
MARKETING ACTION | WEDNESDAY, NOVEMBER 27, 2013 [Salesforce.com, Sample] What Are You Thankful For?
We asked that question of a very random sampling of Actonians, and this is what they said: We’re Thankful For… I am thankful to have seen so many wonderful places in this world. m thankful for two things this year: Twitter Prospector and the Act-On Hot Prospects Tab in Salesforce.com. 'You asking me? m grateful not to be a turkey (although this one is quite stylish…). I am so very thankful that all these wonderfully talented people saw fit to join my little startup company and turn it into one of the hottest and fastest growing companies in America. MORE >>
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JANUARY 5, 2010 [Salesforce.com, Sample] Marketing Automation System Trends: What We Found in the Raab Guide
Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. This contrasts with traditional demand generation pricing on database size and/or activity volume, but is the way sales automation systems like Salesforce.com are usually sold. Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Here’s a quick look at what I found. MORE >>
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