Heinz Marketing

SEPTEMBER 9, 2021

Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Today’s post is about Marketing Automation. Marketing automation platforms are a foundational element of the martech stack. Marketing automation is very powerful and can be very complicated. Marketing Automation Platforms.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Automation 120

PureB2B

JULY 6, 2022

This may seem challenging, but it’s a possibility through the enablement of the modern-day marketing technology stack. When you examine the values and applications of marketing automation, it’s important to look at how it’s going to be used, who’s going to use it, and what the end goal is. Why Marketing Automation?

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

SmartBug Media

APRIL 20, 2021

Masterful marketers know they need to close every possible gap in attribution reporting. That’s why the Marketo and Bizible Integration has become a reporting lifesaver in recent years. Here’s all you need to know about the Marketo and Bizible Integration, including how to use it to drive more leads to your site.

Marketo 85

Marketo Multi-Touch Attribution Touchpoints Marketing Attribution 85

Adobe Experience Cloud Blog

JUNE 2, 2020

Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed marketing engagement campaigns. The question, “Does this marketing initiative have the potential to succeed?” Marketing automation can improve your creative team’s workflow. So why aren’t they?

Marketing Automation Services 152

Marketing Automation Services Creativity Marketing Automation Automation 152

SmartBug Media

JANUARY 25, 2021

When used right, Marketo can breathe new life into your marketing efforts and shine light on the fastest path to an online traffic explosion. Before Marketo can start banging on all cylinders, you need to know your team’s marketing needs, spot holes in reporting, and establish goals. If you’re a marketer, you’re busy.

Marketo 98

Marketo Marketing Attribution Touchpoints Lead Ranking 98

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What kind of marketing automation platform do we need?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Adobe Experience Cloud Blog

JULY 22, 2021

Measuring B2B Marketing Performance. As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. The ROI of LinkedIn Ads and Bizible. These limitations are what has brought (and continues to bring) thousands of marketers to Bizible.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Launch Marketing

NOVEMBER 22, 2023

Before marketing automation, companies tracked data in various places. These challenges make it impossible to analyze their data to gauge marketing performance. One way to navigate these obstacles is by using marketing automation tools. What is marketing automation? What is marketing automation?

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

Perkuto

FEBRUARY 11, 2021

While all organizations seek to maximize the full value of their marketing automation investment, they often fall short. The gaps typically occur in understanding the individual stages of value realization and missteps in their ROI journey.

Marketo 98

Marketo ROI Marketing Automation Automation 98

SmartBug Media

OCTOBER 29, 2020

Creating an impressive marketing attribution report is critical to understanding which campaigns are producing the highest ROI for your organization. According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand. Attribution Model Choices.

Marketo 81

Marketo Multi-Touch Attribution Marketing Attribution Multi-Channel 81

Perkuto

APRIL 29, 2021

All marketing operations professionals know the investment they’ve made in Marketo is just a starting point. There’s always more to learn, more tech to integrate with Marketo, more ways to realize untapped gains-- more investing to uncover value.

Marketo 64

Marketo ROI Effectiveness Marketing Automation 64

SmartBug Media

FEBRUARY 12, 2021

If this is you, Marketo Workspaces could be a lifesaver. Wondering how you can use this marketing tool to chart an organized path to marketing success? In this article, I break down what you need to know about Marketo Workspaces, along with how to use them to simplify work for your marketing team and target leads effectively.

Marketo 64

Marketo Landing Pages Cross-Selling Marketing Automation Services 64

Adobe Experience Cloud Blog

JUNE 7, 2017

You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the marketing team—it should also help you close more deals. Track Your Results and ROI.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Lead Scoring 134

The Point

AUGUST 22, 2014

For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. Industry data tells us something different.

Marketing Automation Services 100

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 100

Martech Advisor

FEBRUARY 26, 2020

The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise that digital engagement rates are on the decline. There’s more digital noise than ever in the world of B2B marketing. But it’s not all bad news. What is TMA?

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

SmartBug Media

FEBRUARY 2, 2021

Marketo is a very robust marketing automation tool that can provide you with endless possibilities for reaching your target audience, nurturing leads and customers, reporting on ROI, and so much more. Here are a few of the key reasons why your Marketo instance may be slow and the solutions to help you solve the problem.

Marketo 71

Marketo Trigger Marketing Sales Qualified Leads Webinar Metrics 71

SmarkLabs

JUNE 12, 2023

Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. Let’s break down what B2B marketing automation is, why it’s crucial, and how it can transform your business operations. What is B2B Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

SmartBug Media

DECEMBER 29, 2020

If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. Many marketers have found success with HubSpot after migrating, wondering why they didn’t do so sooner. However, some companies are better off staying with Marketo. Marketo Might Be.

Marketo 59

Marketo Hubspot Marketing Automation Services Advertising Agencies 59

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. Overwhelmingly, most of this engagement can be achieved with a marketing automation platform.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Planning 134

SmartBug Media

MARCH 10, 2021

Gathering lead lifecycle data in Marketo can be done a few different ways. If you are reporting on lead lifecycle stages as a Marketo user, one of the first steps you will need to take is building a Revenue Cycle Model (RCM). Lead Lifecycle Reports in Marketo. Other Ways to Report on the Lead Lifecycles in Marketo.

Lead Ranking 77

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 77

Stevens & Tate

AUGUST 18, 2020

Because of this very reason, you should consider the value of marketing automation. The Benefits of Using Marketing Automation. Marketing automation refers to a software solution that automatically completes certain tasks based on your instructions. Marketing Automation and Trigger Words.

Marketing Automation Services 59

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 59

SmartBug Media

JANUARY 13, 2020

You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals?

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Hubspot

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. SendinBlue.

Marketing Automation Services 101

Marketing Automation Services Budget Programs Marketing Automation Software 101

Perkuto

MARCH 3, 2021

If you want to accelerate the value of your Marketo investment, start by aligning to specific business objectives. Unless tech solutions solve business challenges, they are meaningless. In this article, we share what's essential in the planning stage, plus provide practical tips for getting better stakeholder feedback.

Marketo 81

Marketo Tips Planning Practices 81

SmartBug Media

OCTOBER 9, 2020

A previous post by my colleague Caroline Graham, covered key tips and technical considerations for running a great webinar with GoToWebinar (GTW) and Marketo. With success in mind, here’s a rundown of how to set up a great webinar program in Marketo. Sync Marketo and GTW. It links GTW and Marketo. Create Your GTW Webinar.

Marketo 71

Marketo Webinar Metrics Touchpoints Template 71

Adobe Experience Cloud Blog

MARCH 11, 2019

But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI. Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns. Today’s analytics platforms can go a long way toward delivering stronger ROI and marketing attribution.

Marketing Attribution 132

Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

SmartBug Media

JANUARY 12, 2021

Salesforce and Marketo have a variety of standard reports that allow you to understand how many leads you are generating, the source of your leads, the number of leads in each lifecycle, and more. We will compare Marketo versus Salesforce data to help you understand how to successfully report on marketing's impact.

Lead Ranking 59

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 59

Martech

APRIL 29, 2024

Marketing Automation Tools: Marketing automation tools, such as Marketo or HubSpot, automate repetitive marketing tasks. This information can be used to optimize marketing strategies and improve return on investment (ROI).

Marketing Automation Services 99

Marketing Automation Services Tools Marketing AI Ideal Customer Profiles 99

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” So what’s a data-driven marketer to do? Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1. Measure Your ROI. Good luck with that.”

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

LeadSloth

AUGUST 30, 2009

As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. Marketing Automation Increases Revenue. Marketing Automation & Efficiency.

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

Adobe Experience Cloud Blog

APRIL 20, 2018

To get the best results, your content marketing efforts need to run like a well-oiled machine so you can focus on the big picture, do your job better, and achieve more. Together, content marketing and marketing automation can help you create a cohesive, efficient, and effective engagement marketing powerhouse.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Marketing Insider Group

DECEMBER 28, 2020

Marketing Automation Tools. Marketing automation tools are the mecca for marketers. They assist with improving personalization, executing email marketing, social media publishing, and more. They automate tasks that don’t need human intervention. What Can You Do with Marketing Automation Platforms?

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

MARCH 16, 2018

Let’s take a closer look at GDPR and the role marketing automation platforms will play in GDPR compliance. The Effect of GDPR on Marketing Automation. Without automation infrastructure in place, companies can end up with disorganized data that leads to costly fines. Collect Only GDPR-Compliant Data.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Enterprise Management 134

Adobe Experience Cloud Blog

JULY 22, 2021

Measuring B2B Marketing Performance. As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. The ROI of LinkedIn Ads and Bizible. These limitations are what has brought (and continues to bring) thousands of marketers to Bizible.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80