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Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking

Vidyard

There are many RFP templates available to help procure the right Marketing Automation Platform (MAP) for your needs, however, most of these templates are missing a key ingredient – the ability to track video viewing history per site visitor and use this engagement data for enhanced lead scoring and nurturing.

RFP 50
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The Intelligent Business Show: S2EP04 – Complete Data Defines Meaningful Marketing

Aberdeen

Max Maurier is a Revenue Operations professional focused on Marketing Automation and Operations. His goal is to bridge the gap between Marketing and Sales teams via data, systems, processes, and tools in order to improve spend efficiency and revenue. Good news – It is now possible to know this, with up to 91% accuracy.

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Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

Research continues to validate that video has become an expected content medium for online audiences and the most effective way for marketers to increase conversion rates, brand affinity and purchase intent.

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Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

Research continues to validate that video has become an expected content medium for online audiences and the most effective way for marketers to increase conversion rates, brand affinity and purchase intent.

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SMX East 2017 Day 3 – Attribution, Video and Analytics

QuanticMind

Martinez also recommends that advertisers explore multiple video channels, including YouTube, Facebook video, hashtag-targeted Twitter videos and SnapChat, as well as potential future opportunities for outdoor as video wall advertising sees more adoption. >>Back to top. Similarly, YouTube is also something of a melting pot.