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How to Create a Reliable Opens Audience for Non-Apple Mail Users

Litmus

Apple’s Mail Privacy Protection announcement falls into that third category. What this means for email marketers is we’ll have to adapt (again), but there are some things we can do now to prepare and adjust. Three things are inevitable in life: death, taxes, and change. And that’s it!

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The State of Email Marketers’ Tech Stack

Litmus

—and here’s what we learned: Why your email service provider matters the most The core of any email marketing tech stack is your email service provider (ESP). You could consider all of these complete technology suites for the entire marketing team, with website, sales, and social features in addition to their email marketing roots.

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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. Privacy laws in Europe and in some U.S. Here’s another tester. A bill for a federal Safe Data Act was filed in the U.S. Senate in July.

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

Videos can be easily integrated with social media or privacy-protected with a password when you’re working on a project that isn’t quite ready to be seen by the world. The platform also integrates with popular marketing automation software, such as HubSpot, Marketo, and Pardot.

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What Does GDPR Mean for US-based B2B Firms and Their Marketing?

Circle Studio

While only EU citizens are currently protected under the GDPR, we anticipate similar regulations might make their way to the U.S. By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. in the future. So what exactly is GDPR?

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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

For years, marketers have been using cookies for efficiency and productivity. Privacy protection and anonymity are the two main reasons for this step. It wants to deliver results for advertisers and marketers while shielding customer’s data. Start building your audience with trust and credibility.

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Marketo’s Position on the New Privacy Developments

Adobe Experience Cloud Blog

by Josh Aberant Within the past month we’ve seen major privacy initiatives from three major players in the online commerce space: FTC with a Do Not Track list proposal; Microsoft with announcements of tracking blocking technology in the upcoming release of the Internet Explorer browser; US Dept. Tracking Is Just Part of Marketing Automation.

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