Sales Engine

MAY 19, 2016

When a prospect reads an article or watches a video on topic XYZ, as long as you have marketing automation software in place that syncs your website with your CRM, your sales rep can view that activity in the contact’s lead record. How can sales use lead intelligence used to get in front of prospects?

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

Sales Engine

NOVEMBER 9, 2015

Several years ago, we made some significant investments in marketing after we’d purchased a marketing automation system, and the idea was to gain as much market traction as possible. We were able to achieve over 15,000 hits to our website, and we were being featured in some big national publications.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Conversion Paid Search Agency 120

Sales Engine

JANUARY 11, 2017

Most companies start with buying marketing automation without a solid strategy and underestimate the amount of content they require. Last year, Sales Engine was able to generate 66 percent of our total sales pipeline through a closed-loop demand generation program, and we’re getting similar results for our clients. Sounds good, right?

Demand Generation Agencies 136

Demand Generation Agencies Demand Generation Budget Programs Demand 136

Sales Engine

MARCH 31, 2016

In B2B, it’s essential to have a marketing automation system that is fully integrated with a CRM to track digital behavior and create contextual lead intelligence on your prospects. This analysis can tell you things like: Which content performs the best, so you can promote and distribute that content accordingly.

B2B Sales 120

B2B Sales Process B2B Marketing Automation Services 120

Sales Engine

DECEMBER 6, 2016

So they task marketing leadership with building a demand generation engine and run into myriad problems. have changed the way that B2B companies market their products and services. Marketing leaders are used to hiring both internally and externally for content development, advertising, public relations, websites, events, and branding.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

Sales Engine

JANUARY 25, 2016

How to Dominate Your Market With Content from SalesEngine 1. Most of us understand that the world of marketing has changed—B2B has gone digital. As marketers tried to get the most out of this new digital world they re-discovered the importance of content. But, it hasn’t happened overnight.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Sales Engine

JULY 5, 2016

Informative, insightful content must be made available through every possible channel and platform—and the most effective and budget-conscious method of tackling this amount of work is to use marketing automation software. This allows companies to segment their audience, run targeted campaigns, and test the results.

Work Management 149

Work Management Marketing Automation Services Marketing Management Budget Programs 149

Sales Engine

DECEMBER 16, 2015

The position can be outsourced, especially if it’s a firm that has experience in building media companies, but most companies with robust content marketing programs choose to employ this person full-time, in-house—if they can find a suitable candidate.

Advertising Agencies 120

Advertising Agencies Budget Programs High Quality Lead Content 120

Sales Engine

MARCH 15, 2017

Marketing automation software alone can be prohibitively expensive, and you still need people to create and run campaigns, manage your database, and close deals. The Second Challenge: Of course, to get the technology and headcount you need, you have to carve out a place in your budget for demand generation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Resources Demand 120

Sales Engine

APRIL 24, 2018

Today, no marketing automation or email vendor will even allow you to import a purchased list let alone email to it. Not long ago, you could purchase a list of THOUSANDS of prospects and immediately email them your content. It was a fast, simple, effective way to connect with prospects and get your story in front of a large audience.

Paper 159

Paper Planning Marketing Plans Marketing Automation Services 159

Sales Engine

MAY 31, 2016

Marketing automation software alone can be prohibitively expensive, and you still need people to create and run campaigns, manage your database, and close deals. If you bring on multiple full-time employees or hire an agency, costs will add up quickly.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Resources Demand 120

Sales Engine

MARCH 17, 2016

So, how do you know if your content marketing programs are successful and not just an exercise in branding? If you don’t know, then your answer is: Yes, you’re wasting money on branding.

Budget Programs 168

Budget Programs Content Marketing Branding Brand Identity 168

Sales Engine

NOVEMBER 3, 2017

Of course, gathering those insights requires technology tools like marketing automation software and website analytics, but if you’re using those tools properly, you can have an unprecedented level of visibility into how prospects are engaging with your brand.

Branding 149

Branding Brand Identity Budget Programs Marketing Automation Services 149

Sales Engine

FEBRUARY 11, 2016

Leveraging marketing automation to convert this activity to Marketing Qualified Leads (MQLs). Most top performing companies make this a key performance indicator for their marketing leadership—this is where the marketing to sales handoff occurs.

B2B Thought Leadership 120

B2B Thought Leadership Lead Ranking Thought Leadership Marketing Qualified Leads 120

Sales Engine

FEBRUARY 11, 2016

Leveraging marketing automation to convert this activity to Marketing Qualified Leads (MQLs). Most top performing companies make this a key performance indicator for their marketing leadership—this is where the marketing to sales handoff occurs.

B2B Thought Leadership 120

B2B Thought Leadership Lead Ranking Thought Leadership Marketing Qualified Leads 120

Sales Engine

MARCH 13, 2017

Of course, gathering those insights requires technology tools like marketing automation software and website analytics, but if you’re using those tools properly, you can have an unprecedented level of visibility into how prospects are engaging with your brand.

Branding 120

Branding Brand Identity Budget Programs Marketing Automation Services 120

Sales Engine

AUGUST 19, 2015

Salespeople need leads, and it’s marketing’s job to generate them. Many companies try to solve this problem by purchasing marketing automation systems and retrofitting their marketing departments to generate demand. And yes, the leads must ultimately contribute to revenue—or you’re wasting money.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 120

Sales Engine

MARCH 30, 2016

And it requires marketing automation software to execute nurture campaigns efficiently and track results. But B2B marketers worldwide have found that it’s worth making the investment. Getting Started The benefits of lead nurturing are clear, but it’s challenging to implement and manage. Dave Wolpert, Chief Content Officer.

Lead Nurturing 136

Lead Nurturing Marketing Qualified Leads Lead Ranking Top of Funnel 136

Sales Engine

JULY 21, 2016

Combine all that with marketing automation that links your website with your CRM so that your sales team has the lead intelligence to know who’s clicked on what, what content is being consumed, and at what frequency, and suddenly you’ve identified the very best prospects that sales should be doing their business development work with.

Lead Generation 120

Lead Generation Top of Funnel Generation Ad Building 120

Sales Engine

JULY 21, 2016

Combine all that with marketing automation that links your website with your CRM so that your sales team has the lead intelligence to know who’s clicked on what, what content is being consumed, and at what frequency, and suddenly you’ve identified the very best prospects that sales should be doing their business development work with.

Lead Generation 120

Lead Generation Top of Funnel Generation Ad Building 120

Sales Engine

MAY 12, 2016

Of course, gathering those insights requires technology tools like marketing automation software and website analytics, but if you’re using those tools properly, you can have an unprecedented level of visibility into how prospects are engaging with your brand.

Top of Funnel 120

Top of Funnel Branding Brand Identity Budget Programs 120

Sales Engine

JUNE 9, 2016

Having continuity of subject matter enables your sales team to get into conversations because they have an idea about what the problems in that companyare, assuming that you’ve integrated a marketing automation system with your CRM.

Top of Funnel 120

Top of Funnel Content Marketing Digital Marketing Funnels Lead Ranking 120

Sales Engine

APRIL 13, 2016

Y our marketing automation system isn’t tied properly to a CRM for lead intelligence. Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles.

Top of Funnel 136

Top of Funnel Content Marketing Lead Ranking Digital Marketing Funnels 136

Sales Engine

AUGUST 14, 2015

As a marketer, you’ve built a great website and figured out your branding and positioning. You’ve been writing some blogs and white papers, using marketing automation to assist in your distribution, and you’re getting some traction—but it’s not enough. landing pages, infographics, email templates, page layouts) Videographers?

Demand Generation Agencies 120

Demand Generation Agencies Demand Demand Generation Marketing Automation Services 120

Sales Engine

AUGUST 22, 2016

Most B2B companies have stuck a toe in the content marketing water by shifting some of their resources to generate white papers, thought-leadership articles, infographics, and video— primarily for use in the marketing automation systems that they’ve purchased.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Content Blogger 120

Sales Engine

DECEMBER 3, 2015

Most B2B companies have stuck a toe in the content marketing water by shifting some of their resources to generate white papers, thought-leadership articles, infographics, and video— primarily for use in the marketing automation systems that they’ve purchased.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Content Blogger 120

Sales Engine

AUGUST 4, 2016

There’s endless amounts of information about why you should be using marketing automation, and we don’t need to go into best practices around lead scoring, nurturing, progressive profiling, sequencing, and so on. Therefore, you can make a reasonable extrapolation about the high-probability pains that they likely have.

Top of Funnel 120

Top of Funnel Lead Generation Sales Qualified Leads Lead Scoring 120

Sales Engine

AUGUST 4, 2016

There’s endless amounts of information about why you should be using marketing automation, and we don’t need to go into best practices around lead scoring, nurturing, progressive profiling, sequencing, and so on. Therefore, you can make a reasonable extrapolation about the high-probability pains that they likely have.

Top of Funnel 120

Top of Funnel Lead Generation Sales Qualified Leads Lead Scoring 120