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Email Marketing vs. Marketing Automation

eTrigue

So while email marketing is powerful, it could use a boost of automation. Let’s Talk Automation Marketing automation builds on basic email marketing by providing a means to deliver mass customization of your messages to reach the right person, at the right time and to track the results.

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Marketing Automation Apprehension

eTrigue

Despite the acceptance of marketing automation at a rapidly increasing number of organizations, some small and mid-size businesses suffer from marketing automation apprehension. They are apprehensive about moving from manual processes to automated marketing systems.

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Marketing Automation Vs. CRM: What Do I Need?

eTrigue

It’s common for people to think of marketing automation and customer relationship management (CRM) as the same thing. The post Marketing Automation Vs. CRM: What Do I Need? At face value, they seem to be pretty similar, but in reality these two types of software accomplish different things for your.

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Marketing Automation Takes Email to Next Level

eTrigue

If you are doing email marketing today, automation takes it up to the next level. To put it simply, marketing automation is a platform that allows you to automatically engage with customers and prospects to improve the quality of the. The post Marketing Automation Takes Email to Next Level appeared first on eTrigue.

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eTrigue becomes the first Marketing Automation company to receive EU-U.S. Privacy Shield Certification from the U.S. Department of Commerce

eTrigue

eTrigue is the first marketing automation provider to receive the EU-U.S. The post eTrigue becomes the first Marketing Automation company to receive EU-U.S. Privacy Shield Certification from the United States Department of Commerce. eTrigue is one of the first.

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The Need for a Demand Center

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Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time. Without marketing automation, this quickly becomes impossible as companies grow, and puts them at a competitive disadvantage.

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Is It Difficult To Get Started?

eTrigue

One of the first questions I typically get about marketing automation from folks who are new to automation is “how hard is it to get started?” The short answer is that it isn’t difficult or complicated at all. Of course, The post Is It Difficult To Get Started? appeared first on eTrigue.